Responsibilities:

• Develop SEA strategies for our national and international clients and implement projects across all relevant platforms (e.g. Google Ads, Microsoft Ads)
• Create best-in-class campaigns with a focus on paid search, display and shopping campaigns to hit campaign goals and targets
• Optimize & monitor campaigns based on dashboard data and analysis of important KPIs such as CTR, CPO and ROI to ensure the SEA activities are pacing well relative to budgets and targets
• Identify and apply market trends to SEA campaigns that will have the most significant impact in hitting targets and prioritize accordingly
• Create written communication and reports for clients, showing the development of performance measures and act as contact person for them
• Collaborate and work closely with other digital marketing experts at Stark
• Support, delegate tasks and supervise junior consultants & interns with your expertise whenever needed
• Support in pitch presentations to secure further success of Stark

 

Requirements:

• University Degree in business, marketing, computer science, or a combination of these fields (Master degree or MBA are of advantage)
• Very high analytical abilities and shown interest in working quantitatively combined with very good excel skills-yet creative
• Strong written and verbal communication skills coupled with a very good understanding for customer desires and demands
• Strong sense for business opportunities, combined with the capability to recognize new upsell potentials for your clients and Stark
• Proactive & innovative mentality with the interest to constantly optimize daily workflows and working processes
• You take responsibility for your work and for your growth – eager to take on new projects and to develop yourself new with each day at Stark
• Absolute team player with a hands-on mentality, coupled with a strong assertiveness and interest in digitalization
• Fluent in German and English

Responsibilities

• Support day-to-day email operations, including all transactional and marketing programs
• Execute on every aspect of email initiatives, including building email templates, creating customer targeting and programs, testing and reporting
• Partner with cross-functional teams in Sales, Product and more to build standalone and automated email campaigns as well as SMS communications
• Build and design HTML templates according to design standards and implement dynamic personalization elements
• Ensure high-quality and error-free emails by testing all emails for compatibility with web browsers and email clients, ensuring links, images, subject lines, and list segments are correct
• Track performance of email campaigns through measurement and analysis, providing regular reporting of results
• Analyze data to identify new opportunities and optimize segmentation based on customer attributes, behavior and more
• Conduct A/B testing of subject lines, creative, copy and send times to optimize campaign performance
• Ensure compliance around permission-based marketing and privacy, including CAN-SPAM regulations
• Assist with compliance requests and monitoring

 

Minimum Qualifications

• 2 years of experience in email marketing and measuring and managing campaign performance
• Proficiency in HTML and Microsoft Excel
• Experience with CRM and email tools, preferably Klaviyo
• Critical-thinker and problem-solver with exceptional attention to detail and a desire to learn
• Ability to successfully juggle multiple projects and meet deadlines, with a sense of urgency
• Understanding of customer life cycle marketing