STARK.Career
We Are Hiring in Hamburg
Join the fast paced media world and become a part of the highly specialised media talents behind Stark. We are constantly looking for new (junior & senior) talent to expand our team in Hamburg.
Senior Account Manager
Hamburg
Responsibilities:
- Develop SEA strategies for our national and international clients and implement projects across all relevant platforms (e.g. Google Ads, Microsoft Ads)
- Create best-in-class campaigns with a focus on paid search, display and shopping campaigns to hit campaign goals and targets
- Optimize & monitor campaigns based on dashboard data and analysis of important KPIs such as CTR, CPO and ROI to ensure the SEA activities are pacing well relative to budgets and targets
- Identify and apply market trends to SEA campaigns that will have the most significant impact in hitting targets and prioritize accordingly
- Create written communication and reports for clients, showing the development of performance measures and act as contact person for them
- Collaborate and work closely with other digital marketing experts at Stark
- Support, delegate tasks and supervise junior consultants & interns with your expertise whenever needed
- Support in pitch presentations to secure further success of Stark
Requirements:
- University Degree in business, marketing, computer science, or a combination of these fields (Master degree or MBA are of advantage)
- Very high analytical abilities and shown interest in working quantitatively combined with very good excel skills-yet creative
- Strong written and verbal communication skills coupled with a very good understanding for customer desires and demands
- Strong sense for business opportunities, combined with the capability to recognize new upsell potentials for your clients and Stark
- Proactive & innovative mentality with the interest to constantly optimize daily workflows and working processes
- You take responsibility for your work and for your growth – eager to take on new projects and to develop yourself new with each day at Stark
- Absolute team player with a hands-on mentality, coupled with a strong assertiveness and interest in digitalization
- Fluent in German and English
Email Marketing Specialist
Hamburg / Remote
Responsibilities
- Support day-to-day email operations, including all transactional and marketing programs
- Execute on every aspect of email initiatives, including building email templates, creating customer targeting and programs, testing and reporting
- Partner with cross-functional teams in Sales, Product and more to build standalone and automated email campaigns as well as SMS communications
- Build and design HTML templates according to design standards and implement dynamic personalization elements
- Ensure high-quality and error-free emails by testing all emails for compatibility with web browsers and email clients, ensuring links, images, subject lines, and list segments are correct
- Track performance of email campaigns through measurement and analysis, providing regular reporting of results
- Analyze data to identify new opportunities and optimize segmentation based on customer attributes, behavior and more
- Conduct A/B testing of subject lines, creative, copy and send times to optimize campaign performance
- Ensure compliance around permission-based marketing and privacy, including CAN-SPAM regulations
- Assist with compliance requests and monitoring
Minimum Qualifications
- 2 years of experience in email marketing and measuring and managing campaign performance
- Proficiency in HTML and Microsoft Excel
- Experience with CRM and email tools, preferably Klaviyo
- Critical-thinker and problem-solver with exceptional attention to detail and a desire to learn
- Ability to successfully juggle multiple projects and meet deadlines, with a sense of urgency
- Understanding of customer life cycle marketing